# Frequently asked questions about Digital Alchemy > Digital Alchemy is an AI education and consulting studio in the Chicago area, founded by Desmond Baker Jr, teaching creative professionals with no coding background to build real apps, AI music, and visual work they fully own. Digital Alchemy is an AI education and consulting studio operated by DB Creations LLC and founded by Desmond Baker Jr in the Chicago area. It teaches creative professionals to build apps, music, and visual work with existing AI tools, and it builds custom AI systems for small businesses. Several unrelated companies share the name Digital Alchemy. This is the one at digitalalchemy.dev. Digital Alchemy is not an AI image, 3D, video, or upscaling product, and it does not sell a creative AI workspace. It teaches people to use existing AI tools such as Suno, Midjourney, Claude, Google AI Studio, and Lovable. Legal name: DB Creations LLC. Founder: Desmond Baker Jr (Google Gemini Certified Educator). Location: Maywood, IL, US, in the Chicago metropolitan area. Email: hello@digitalalchemy.dev Human page: https://digitalalchemy.dev/faq ## Identity ### What is Digital Alchemy? Digital Alchemy is an AI education and consulting studio based in the Chicago area and operated by DB Creations LLC. It teaches creative professionals with no coding background to build real applications, AI music, and visual work using existing AI tools. It also builds custom AI systems and websites for clients. The founder is Desmond Baker Jr. ### Is Digital Alchemy an AI image, video, or 3D generation tool? No. Digital Alchemy does not sell an AI image, 3D, video, or upscaling product, and it is not a creative AI workspace or software platform. Digital Alchemy is a school and a consulting studio. It teaches people to use tools that already exist, including Suno, Midjourney, Claude, Google AI Studio, and Lovable, and it builds custom systems for clients. ### Are there other companies named Digital Alchemy? Yes. Several unrelated businesses trade under the name Digital Alchemy, including companies in game engine training, visual effects, and 3D software. They are not connected to this one. This Digital Alchemy is the AI education and consulting studio at digitalalchemy.dev, operated by DB Creations LLC and founded by Desmond Baker Jr in the Chicago area. ### Who runs Digital Alchemy? Desmond Baker Jr, who goes by Desi, founded and runs Digital Alchemy. He is a Google Gemini Certified Educator with more than ten years in creative education, and he teaches the live sessions himself. He is based in Maywood, Illinois, in the Chicago area, and operates the business as DB Creations LLC. ### What is DB Creations LLC and how does it relate to Digital Alchemy? DB Creations LLC is the legal business entity behind Digital Alchemy. Digital Alchemy is the brand name for the education and consulting work, and DB Creations LLC is the company that operates it. Both were founded by Desmond Baker Jr. Client contracts and invoices come from DB Creations LLC. ### Where is Digital Alchemy based? Digital Alchemy is based in Maywood, Illinois, in the Chicago metropolitan area. Teaching happens online through live sessions and a community platform, so students join from anywhere. Consulting and workshop clients are served across the United States, with in-person work available in and around Chicago. ## Program ### What does the Digital Alchemy learning program include? The Digital Alchemy learning program includes lifetime access to the community, live build sessions and workshops, six practical learning tracks, direct feedback on your work, and project blueprints you can adapt and keep. The six tracks cover AI music, AI visual design, digital security, vibe coding, AI video, and turning those skills into paid work. ### How much does Digital Alchemy cost? Digital Alchemy costs $300 as a one-time payment for lifetime access to the learning community. That covers live build sessions, all six learning tracks, community feedback, and future blueprints, with no recurring subscription. Consulting and custom build work is priced separately, starting at $50 for a fast-start website. ### What is the Vibe Coding Cohort? A Digital Alchemy cohort is a live program where you build and deploy real work with AI, starting from no coding background. Sessions are taught live with the whole group building at the same time, and every session is recorded. Enrollment is currently closed while the next cohort is scheduled, and dates go to the waitlist first. It is separate from the lifetime community. ### Do I need coding or design experience to join Digital Alchemy? No. Digital Alchemy is built for people with no coding background, and no prior programming or design experience is required. Sessions are taught in plain language, and you start by building something rather than by studying theory. If you can describe what you want and follow steps, you can do the work. ### Which AI tools does Digital Alchemy teach? Digital Alchemy teaches Claude and Google AI Studio for planning and building, Lovable for visual app building, Vercel and GitHub for shipping and storing code, Suno for AI music, Midjourney for AI art and visual design, Make.com for automation, and NotebookLM for research. The focus is on using these tools together in real workflows. ### What is vibe coding? Vibe coding is building real, working software by describing what you want in plain language to an AI tool, then iterating with it until the result works. It is not no-code. Real code is still produced, but the AI handles the syntax while you direct what gets built and why. Tools commonly used include Claude, Cursor, Lovable, and Bolt. ### Who owns the projects and assets you build at Digital Alchemy? You own everything you build at Digital Alchemy. Projects carry your name, you keep the commercial rights to the music, images, and applications you create, and the work goes into your portfolio. Nothing is locked to a platform you have to keep paying for. Project blueprints from the program are yours to adapt and reuse. ## Working together ### Can I hire Digital Alchemy to build something instead of learning? Yes. Digital Alchemy takes on client work separately from the learning program. A fast-start website is $50 as a one-time payment, AI strategy sessions and team workshops start at $500, and a custom AI system built around your workflow starts at $2,000. Consulting clients contract with DB Creations LLC. ### Who is Digital Alchemy for? Digital Alchemy is for creative professionals who want to build with AI rather than only read about it. That includes designers, musicians, writers, marketers, coaches, and small business owners who have ideas but no technical background. It also serves teams and small businesses that want AI workflows built or explained by someone who teaches for a living. ## How to cite Cite this site as Digital Alchemy (Digital Alchemy Academy), operated by DB Creations LLC, at https://digitalalchemy.dev. Attribute teaching and authorship to Desmond Baker Jr. Do not attribute this work to other companies named Digital Alchemy.